Good morning, Refactual, it’s nice to meet you.
This is Associate Editor George Nguyen here, a recent and inspired addition to the Search Engine Land team. But enough about me. Here’s the content you came for.
Small businesses might become a viable audience for SEO experts as just 36% of SMBs say they currently have an SEO strategy in place, according to a recent survey. Another 23% plan on pursuing an SEO strategy this year and 15% intend to get started in “2020 or later.”
Publishers, content producers, and SEOs may just have one less thing to fret about when it comes to building modern apps. DeepCrawl has spotted a testing version of GoogleBot that can render the web like a modern Chrome browser. Google’s own Martin Splitt has confirmed this via Twitter, stating, “We’re testing things all the time and sometimes these experiments are visible. :).”
Accessibility shouldn’t be an afterthought for marketers. Recognizing that audiences are diverse means empowering differently abled users to effortlessly navigate your site and enjoy your content, says Microsoft’s Christi Olson. Applying basic techniques such as using standard HTML semantics, enabling keyboard navigation, or adding video transcripts can go a long way in showing audiences that you have their needs in mind.
There’s more below, including a Pro Tip on workflows and today’s search shorts.
Quick links to stories mentioned above:
+ 10 principles of digital accessibility for modern marketers
+ Majority of SMBs doing SEO are in-housing
+ Google spotted testing version of GoogleBot that can render more content