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Why you should develop the owner and not the business

Dear Refactual,

You should be first on your agenda.

If you are a product of the same education system I am, you have spent your formative years learning what to think not how to think.

There wasn’t a class on entrepreneurial skills or how to live successfully, and I do not know of a successful entrepreneur who attributes his success to what was thought in school.

Sadly, business schools follow the same model. Completing an MBA is not helping you learn how to be successful in business. The amount of unemployed MBA graduates is the testimony.

Education consists mainly of what we have unlearned.”
– Mark Twain

The more you think about the difference between the 99% hard working business owners that struggle to produce average businesses with average profits, and that small group of entrepreneurs which achieve extraordinary levels of success, the more you understand the wisdom in Mark Twain’s quote.

Usual business practice for most business owners is getting busy, getting busy, getting busy.

They work in the business and ‘on’ the business.

Activity is king.

However, for the top 1% of extraordinary successful entrepreneurs thinking is the regular business activity.

Thinking time is scheduled throughout the day.

The quality of your business will be limited by the quality of the thinking you apply to it.

Your business will never outgrow the quality of your thinking.

Highly successful entrepreneurs intentionally schedule thinking the time to draw the answers from within for the challenges and objectives they have in their business.

They are willing to ask themselves the questions that the majority of business owners are not.

When was the last time you intentionally spent one hour just thinking into whatever challenge you face in your business or personal life?

I leave you with this question for now.

This is why developing the owner and not the business is the first step of the 3 Critical Steps You Must Take to Massively Accelerate Your Business eBook you received.

Moreover, the difference between where you are today and where you will be tomorrow is only given by how much you improve your thinking.


PS: You can never solve a problem by using the same type of thinking you used to create it.

If you wish to stop receiving our emails, please


Florin Lungu – JMT Coach & Trainer
Aby alle 13
43145 Mölndal


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