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🔍 Google News bug resolved! | AMP pages can display original URLs

Good morning, Refactual, nope, it’s not Groundhog Day!

Google has tweeted that the News indexing bug has been resolved. It may take a day or so for everything to get reindexed — fingers crossed that, this time, the bug is gone for good.

That’s not the only thing Google announced: AMP pages can now be delivered with their original URLs. This addresses one of the biggest criticisms of the initiative, enabling publishers to display their domain name in the URL bar, along with removing the unsightly AMP “grey bar,” and possibly simplifying analytics. So far, this solution is only available for Chrome 73 or higher and publishers will need to create a Signed Exchange to take advantage of the option.

Here’s something it has yet to announce: Google Local Guide Mike Blumenthal has reported that short names and URLs are coming to Google My Business listings. They can be placed on materials like business cards or flyers and are meant to make Google My Business profiles, reviews, and contact info more accessible. The URL format will be “g.page/[yourcustomname]” with a five-character minimum. This feature is still rolling out and, when it’s done, it’ll be available to verified businesses.

Yoast, one of the most popular WordPress SEO plugins, has released its 11.0 update featuring a rewritten Schema implementation. This makes it easier for publishers to use Schema markup and for search engines to make sense of it. You won’t see any SEO bumps from it, but using it can mean more accurate info on Google Knowledge Panels, support for Pinterest’s Rich Pins, as well as increased odds of appearing in Google News listings and carousels, product and local listing snippets (if you use the associated Yoast or WooCommerce plugins).

For useful insights on what true localization means, a thought-provoking take on what’s next for Google after Article 11, and your daily search shorts, just keep enjoying this newsletter.

George Nguyen,
Associate Editor

 
 

 
Pro Tip
 

Here’s why more than language translation is needed to localize content

“Localizing content goes far deeper than translation, and it begins with the definition of each market. In some cases, a market may be a neighborhood, postal code or city. In others, an entire country might constitute a single market,” explains Jim Yu of BrightEdge. “Your content needs to help audience members in each market with their decision-making. It needs to appeal to them; to answer a question or need and resonate on a level that moves them to the next stage in their purchasing journey. Truly localized content reflects: 1) Local language, dialect and slang; 2) Search trends in the region (mobile vs desktop, keywords, etc.); and 3) Local knowledge via photos, videos, references to local landmarks and more.”

Read More »

 

Are You Wasting Money on Google Ads?

Sponsored by QuanticMind

Search advertising is the largest expense for most digital advertisers. How can you tell if you’re spending efficiently? This step-by-step guide from QuanticMind outlines five different scenarios that will help you uncover new opportunities to boost returns on Google Ads.

Read More »

 
Soapbox
 

After Article 11, will Google hold your content for ransom?

In yet another attempt to claw back some power (and, of course, money) from tech monopolies like Google and Facebook, the EU has voted to allow member states to pass the controversial Article 11 and Article 13 of the EU Copyright Directive into law.

I’m particularly concerned by what the implementation of Article 11 might mean for Google’s Rich Results. If Google simply chooses not to display content from EU-based news sites, can it and will it do the same for the kind of informational content found in Featured Snippets?

After all, the situation is exactly the same: the searcher is getting free access to published information without accessing the creator’s website. Why should one rule apply to news publishers and not SEO content creators? And given the exposure we’re provided by Position Zero and rich snippets on social feeds, would we even want it to?

– Jamie Pitman, Head of Content at local SEO tool provider BrightLocal

 
Search Shorts
 

Wait it out…

Wait for the indexing bugs to settle. Google’s John Mueller suggests we should wait for the indexing bugs to settle for the other bugs to be fixed. Indexing is core to search and can be impacting other areas of search.

Punycodes. Use whatever works for you says Google, when asked about the wisdom of having punycode in your URLs.

Robots.txt noindex directive. There is no such thing in Google’s eyes. Google doesn’t officially support this directive, so don’t rely on it.

 
What we’re reading
 

We’ve curated our picks from across the web so you can retire your feed reader

301 Redirects for SEO: Everything You Need to Know – ahrefs

A story about Schema, structured data and robots – Yoast

AMP Conf 2019: Successful web experiences for everyone – The AMP Blog

Apply or Ignore Automatic Google Ad Recommendations – PPC Hero

Google Maps is asking commuters how crowded their trains are – Android Police

How Diverse Is the ‘People Also Ask’ SERP Feature? – Study – RankRanger

Is Moz Domain Authority Important for SEO? – Portent

No, You Can’t Force Someone To Link To You Legally Says Google – Search Engine Roundtable

Reading Between the Lines – Three Deeper Takeaways from John Mueller at BrightonSEO – Distilled

 
 

 
Join Us
 

Gain expert SEO & SEM tactics to drive your campaign’s success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land’s SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

 

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