Good morning, Refactual, a picture’s worth 1,000 clicks?
That’s looking more likely as Google is featuring images more in core search results — and image search optimization becomes even more important as a result. Multiple tracking tools report an increase in the percentage of Google search results pages that include images. The image box started appearing in the top ten results in more than one-third of search results in the U.S. around the middle of this month, according to new data from SEOClarity — up from less than a quarter.
In the EU, Google may be trying to preempt further antitrust action by the European Commission. Reader Frank Sandtmann shared screenshots of Google results from Germany with a new prompt in local search results to “find results on” other sites. Yelp has already derided the remedy as an inadequate solution to drive meaningful traffic to Google competitors.
And just a heads up that Google’s Gary Illyes updated the Crawl Budget explanation document to note that AJAX/XHR calls consume your site’s crawl budget. It’s not a change, just a clarification. Most site owners won’t have to worry about conserving crawl budget, but if you do need to prioritize calls, this may be something to look at.
Lots more to read below, including tips for choosing the right audiences for your Gmail ads and a look at DuckDuckGo’s (relative) organic traffic share growth surge.