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🔍 More images in search |Google’s EU local search solution

Good morning, Refactual, a picture’s worth 1,000 clicks?

That’s looking more likely as Google is featuring images more in core search results — and image search optimization becomes even more important as a result. Multiple tracking tools report an increase in the percentage of Google search results pages that include images. The image box started appearing in the top ten results in more than one-third of search results in the U.S. around the middle of this month, according to new data from SEOClarity — up from less than a quarter.

In the EU, Google may be trying to preempt further antitrust action by the European Commission. Reader Frank Sandtmann shared screenshots of Google results from Germany with a new prompt in local search results to “find results on” other sites. Yelp has already derided the remedy as an inadequate solution to drive meaningful traffic to Google competitors.

And just a heads up that Google’s Gary Illyes updated the Crawl Budget explanation document to note that AJAX/XHR calls consume your site’s crawl budget. It’s not a change, just a clarification. Most site owners won’t have to worry about conserving crawl budget, but if you do need to prioritize calls, this may be something to look at.

Lots more to read below, including tips for choosing the right audiences for your Gmail ads and a look at DuckDuckGo’s (relative) organic traffic share growth surge.

Ginny Marvin


Pro Tip

Here’s how to target the right audience for Gmail ads

“The key to running successful Gmail ads is to pick the right audience,” explains Jacob Baadsgaard of Disruptive Advertising. “There are three different ways to target your ideal audience with Gmail ads. 1) Keyword targeting: This allows you to target people based on their interest in certain words or phrases. There are a lot of ways you can use this, but one effective strategy is to target your competition’s branded keywords – especially if you are in an industry with big-name brands. 2) Audience targeting: Target an audience that you have already built out in your account. The most obvious use of this is your remarketing audience to expand its scope. 3) Demographic targeting: This often gets overlooked in display advertising campaigns but can actually be the secret sauce that makes your Gmail ads really sing. To figure out your ideal demographic targeting, all you have to do is see who is converting on your website in Google Analytics under Audience > Demographics > Overview. If you filter by ‘Converters,’ you should be able to identify your ideal demographic quickly.”

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Search Shorts

Links, APIs and maps

Nofollow working just fine. Google’s John Mueller said the nofollow link attribute is working fairly well.

POI Establishment. There are a number of local businesses and local SEOs noticing a new category in Google My Business named POI Establishment. (Point Of Interest Establishment?) It’s not clear what this designation should be used for, and people are finding it confusing.

Limited API. Google’s live indexing API is for a limited set of use cases, says Google’s John Mueller. He also asked how you would like to use it.

Can’t control it. Google understands you can’t always control who and how people link to you and that is okay.

SMX Update

New @ SMX Advanced: SMX Insights

We’re premiering SMX Insights sessions at SMX Advanced in Seattle on June 4-5. What are they? 8-12 minute solo sessions that pack a punch and wow attendees with content they can’t and won’t seen anywhere else. Tactical. Specific. Actionable. Speakers are challenged to deliver the goods in a limited amount of time: one must-try tactic, one nugget of sage advice, or one takeaway that makes you more productive.

We’ve got a killer lineup of speakers already confirmed for SMX Insights talks, including:

  • Helen Edwards from Google with “The Evolution Of Branding on Brand To Demand”
  • Mellissa Jensen from Cisco presenting “Elevating The Value Of SEO”
  • Ashley Mo from 3Q Digital on “Outsmart YouTube’s Automated Bidding To Drive More Conversions”
  • Polly Pospelova from Delete Agency presenting “How To Get A 100% Lighthouse Performance Score For Your Website”
  • Lily Ray from Path Interactive on “Thriving The New World Of Pagination”
  • Patrick Stox from IBM with “Things Google Tries To Correct For You”
  • Mark Traphagen from Aimclear presenting “Google Analytics Insights Is Your New Best Coworker”

Each speaker will also participate in “overtime” where they’ll be available to personally answer any and all questions you may have. Check out the full SMX Advanced agenda and register now before the best value early bird rate expires on Saturday.


DuckDuckGo’s mobile jump

DuckDuckGo’s year-over-year organic search visit growth hit 78% on mobile and 54% overall, according to Merkle’s Q1 2019 Digital Marketing Report. Meanwhile, Google’s mobile organic search visits grew 6% and its overall visits fell by 2%. Both Yahoo and Bing saw declines.

While still a tiny segment of total search, DuckDuckGo is the only search engine to have increased its share of mobile U.S. organic search visits (from 0.5% to 0.6%). The privacy-focused company still accounts for just 0.5% of all organic search visits.

What we’re reading

We’ve curated our picks from across the web so you can retire your feed reader

Announcing Google Ads API Doctor – Google Ads Developer Blog

Go green with your Google Assistant – Google Blog

We Surveyed 1,400 Searchers About Google – Here’s What We Learned – Moz

A quick guide to Google Search Console – Hallam

Bing Maps will now allow you to access traffic camera images in real-time – MSPoweruser

Finding a place to charge your EV is easy with Google Maps – Google Blog

Google Search Console Coverage Report Delayed 16 Days – Search Engine Roundtable

How is Activity from the Local 3-Pack Tracked in Search Console? 4 Things to Know in 2019 – Sterling Sky Inc

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries – Moz


Join Us

Gain expert SEO & SEM tactics to drive your campaign’s success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land’s SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!



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