Good morning, Refactual, did you miss me?
Because I certainly missed you. This is George Nguyen, Search Engine Land’s Associate Editor; it’s my pleasure to be delivering your newsletter intro over the next few days while our Editor-In-Chief attends and reports from the Microsoft Partner Summit. Let’s dive in, shall we?
Google Search Console reports seem to be back on track following a multi-week delay. The standard delay is 48 hours, but it’s not uncommon for it to take an extra day. This issue generated so much attention because of the recent indexing bug and the length of the delays.
Some Google My Business users are getting surveyed to see if they’d pay for some of the features they’re currently getting for free. Google may charge between $10 and $70 per month to be listed in local results, according to the survey. Charging to be included in search results is a departure from how Google normally monetizes its search ads and does bring up some ethical issues — but it’s not certain they’ll implement this. We’ll keep you posted if they do.
Days ahead of the Global Bing Partner Summit, Bing Ads has been rebranded as Microsoft Advertising. The rebrand reflects the emphasis on AI and personalization as well as Microsoft’s resurgent name value.
Heads up, SEOs! May is upon us and its arrival doesn’t just mean Star Wars and Justin Timberlake memes: parallel tracking for Google Ads display campaigns goes live on May 1. It should get users to your landing pages faster and it’ll become mandatory for advertisers that append tracking parameters to their display ad URLs on July 31, so, if you use third-party click measurement, get in touch with your vendor to verify that they’re ready.
And finally, Google reported Q1 2019 earnings yesterday. Ad revenues increased 15% year over year to $30.7 billion. For reference, each of the previous four quarters saw increases of 20 to 24% year over year.
Keep on reading for your image SEO Pro Tip, daily search shorts and to find out what’s on our reading list.