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🔍 Search Console data lost between April 9-25 | DuckDuckGo announces “Do-Not-Track Act of 2019”

Good morning, Refactual, how often do you delete your browsing history?

Users can now automatically have their Google history deleted on 3- or 18-month intervals. So far, this option is only available for location history, as well as for web and app activity, and it’s still in the roll out phase. This may affect our ad targeting within Google Ads, but it’s not clear how much of an impact it’ll have.

Speaking of internet privacy, DuckDuckGo has proposed the “Do-Not-Track Act of 2019” — a draft legislation that would legally require sites to honor user tracking preferences. Less tracking means less data to inform our marketing and advertising campaigns, and although it’s far from becoming a law, the feature is already available on most popular browsers and digital privacy issues have been drawing more attention from politicians.

You may have noticed that your Search Console data between April 9 and April 25 was filled in with the data from April 26. Though Google fixed the Search Console bug, it seems the reports for that period were lost, save for Performance reports. Marketers would be wise not to rely on data from that period and to communicate this news to their clients.

The Bing Partner Summit is going on right now and Microsoft is taking the opportunity to announce its unique ads features, including customizing ads by audience, video thumbnails for ads in position one, and a 3D view that users can manipulate. Additionally, the company is also investing in retail solutions, like the Microsoft Shopping Assistant, a browser extension for price comparison and price change notifications.

Last weekend, Google began surveying some of its My Business listing owners in what seems to foreshadow an upcoming paid subscription service for some of the features we’re currently getting for free. Now, local SEOs are reacting to the idea: Some feel as though they’re being threatened with competitors’ ads on their listings. Others say the proposal hearkens back to the old-school Yellow Pages tactics. Many seem resigned to pay up if their competitors do as well, and a few admit that this move should at least alleviate their support problems.

One of the features that may be included in the paid subscriptions is CallJoy — a virtual agent and telephony product powered by the same tech behind Google Assistant and Duplex. Customers that call SMBs that use CallJoy will be greeted with an automated response that provides basic business information and can help fulfill customer requests, such as scheduling an appointment, via SMS. The business owner gets the benefit of transcribed calls and their staff should be a bit freer to step away from the phone.

Phew, that was a lot of information, but I know you’re ready for more. Keep reading for your daily Pro Tip, Search Shorts, and to find out what we’re reading.

George Nguyen,
Associate Editor

 
 

 
Pro Tip
 

Here’s a new way to manage thank you pages with GTM trigger groups

“Some sites are designed so all lead forms land users on the same thank you page, regardless of which landing page the user came from,” explains Tim Jensen of Clix Marketing. “In an ideal scenario, unique thank you pages, or direct tracking of the forms themselves, would be the best solution for tracking in Google Tag Manager. However, often limitations prevent getting the setup you want, whether due to a content management system or lack of developer support.”

“Using a trigger group, you can combine a trigger for a referrer of a specific landing page URL with another trigger for a pageview of the thank you page. This setup allows you to pinpoint users that reached the thank you page after submitting the form on the referring landing page. Once this trigger group is set up, you can now use it to fire conversion tags for ad platforms or trigger a Google Analytics event.”

Read More »

 

Live Webinar: Identity Resolution: Secrets to Success – May 9

Sponsored by Infutor

Today’s consumers operate in real time and the need to be in front of them at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide in-the-moment, personalized experiences. Join us for a discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey.

Read More »

 
Search Shorts
 

Wires, sweets and rankings.

Short and sweet. Often SEOs say that if content is short it’s both bad and of low quality. But that might not be true. John Mueller from Google said on Twitter that “Nope. Great things can be short & sweet too.”

Wire sculpture Google Doodle. Did you see the wire sculpture Doodle from Google to honor  Asian-American Pacific Islander month and Ruth Asawa?

Indexed but not ranking. Google’s John Mueller said there is a lot of stuff Google indexes that doesn’t end up ranking well. That’s just the way it is..

 
What we’re reading
 

We’ve curated our picks from across the web so you can retire your feed reader

10 Ways to Get Google to Index Your Site (That Actually Work) – Ahrefs

Announcing v1_2 of the Google Ads API – Google Ads Developer Blog

Featured snippets and date changes – LinkedIn

Google Maps can suggest the most bustling, interesting, or popular neighborhoods around you – Android Police

Google Says They Don’t Provide SEO Support Based On Business Relationships – Search Engine Roundtable

Helping small business phones get smart with CallJoy – Google Blog

When Google’s Intent Analysis Goes Too Far in 2019 [Case Study] – RankRanger

Yes, a SEO strategy beyond Google really matters – Search Metrics

 
 

 
Join Us
 

Gain expert SEO & SEM tactics to drive your campaign’s success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land’s SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

 

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