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🔍 Googlebot update, 3D objects in search | Search ad share dips

Good morning, Refactual, are you ready for 3D search results?

There’s a whole lot of news coming out of Google I/O, the company’s annual developer conference this week. Support for 3D objects and AR in search were among yesterday’s splashiest announcements. Pinterest, Snapchat, Microsoft and Google — as well as many other retailers — already support the ability to see how a product looks in your space. With this support in search, consumers can view 3D objects in the results or overlay them in their homes or surrounding environment using AR. Google demoed this by showing a giant shark on stage instead of, say, a couch.

Googlebot now runs on open source Chromium, which means it will be able to crawl more websites without issues and access thousands of features that a modern browser can access.

Google also announced updates for Google Lens and Assistant. Duplex, the AI taskmaster, is extending to the web to assist users with completing tasks online, such as buying movie tickets.

New data from the IAB shows search still holds the biggest piece of the digital advertising pie in the U.S., but search advertising’s share continues to get chipped away. The IAB reported U.S. search ad revenues accounted for 45.1% of digital ad revenues, down from 46% in 2017. Search spend did increase by 19% in 2018 (slightly faster than in 2017), to $48.4 billion. That’s up from $40.6 billion in 2017. Mobile remains the primary growth driver — no surprise there. Video is the fastest growing format, per the report, which showed that overall U.S. digital ad revenues topped $100 billion for the first time last year.

In odd news, Google’s running a test on broad queries such as “restaurants” in which it hides the search results and shows users the following message: ““Hmm… the results for your search don’t seem very relevant.” Hmm, indeed.

Lots more below including a Pro Tip reminder to review your custom labels in Google Ads, an SMX update (SMX Advanced is coming right up!) and more.

Ginny Marvin


Pro Tip

Here’s why you should regularly review your custom labels

“Google hasn’t changed its feed requirements for custom labels in a few years, but that doesn’t mean that the values in your custom labels should be static. The flexible nature of custom labels makes them a powerful tool for Shopping management that should be questioned and revisited regularly,” explain Brian Roizen of Feedonomics and Melissa Reilly of Merkle. “Attributes that were important to your business, like margin, may no longer be a primary KPI or perhaps a custom label for inventory filtering is no longer needed. Ensure that your custom labels effectively support your Shopping campaign and contribute toward your current business priorities. A few of the most useful label segmentations include clearance items, price buckets, margin buckets, dynamic performance-based labels and labels for easy data pulls with A/B testing.”

Read More »


Tomorrow’s Live Webinar- Identity Resolution: Secrets to Success

Sponsored by Infutor

There’s still time to register! Join Infutor Data Solutions and Signal on May 9th, for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in customer journey. Learn how identity resolution plays a key foundational role in enabling the most relevant, contextual consumer experience.

Read More »

SMX Update

Optimizing for voice search and virtual assistants

Many analysts are quite vocal about predicting the future of search, saying that more than half of all queries in the coming years will be spoken to mobile devices or virtual assistants. Optimizing for these devices is quite different from traditional SEO, but at SMX Advanced we’ve got you covered.

During the Optimizing For Voice Search & Virtual Assistants session, you’ll hear from Olga Andrienko, Head of Global Marketing of SEMrush, about an exhaustive study the company conducted on mobile devices to discover who (and what types of queries) are winning in this new race for virtual search real estate. You’ll also hear from John Lincoln, Ignite Visibility’s CEO, who will discuss the role featured snippets play in surfacing voice search results, using variables such as locations, long-tail keywords and reviews, identifying cost-effective ways to experiment and learn with voice search and much more.

Both Olga and John will be available to answer your questions during Overtime, a new feature we’ve added to the show designed to give you one-on-one time with our expert speakers. Check out the full SMX Advanced agenda and register now.

Search Shorts

What not to do as an SEO

Remove URL Tool. Do not use the URL removal tool in Google Search Console for site maintenance. That would be a bad idea.

Disavow DA. Google’s John Mueller warns about disavowing links based on a DA metric or other similar measurement.

What we’re reading

We’ve curated our picks from across the web so you can retire your feed reader

A look at how news at Google works – Google Blog

Can You Reverse A 301 Redirect? – Moz

Creating Quality Content in 2019 (For Search Engines and People) – Moz

Google Ads Phasing Out Game Content Category – PPC Hero

Google My Business Reporting Also Buggy – Search Engine Roundtable

Negative Keywords Come to Amazon Sponsored Brands – Merkle

Quick Ecommerce Advertising Strategies For Mother’s Day – Metric Theory

Why E-A-T & Core Updates Will Change Your Content Approach – iPullRank


Join Us

Gain expert SEO & SEM tactics to drive your campaign’s success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land’s SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!



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