Posted: 14 May 2019 08:03 PM PDT
The most extensive and comprehensive introduction to online marketing that you’ll find anywhere.
1. Be Laser Focused on Your Customers
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
2. Build Your Marketing Framework
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the days of shallow branding. Leverage metrics to build a solid revenue stream. Get Started
3. Develop Your Brand’s Story
When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. This guide will walk you through the mechanics of cultivating your company’s story. Get Started
4. Get ‘Em to Your Site: Foundations of Traffic Acquisition
You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. This post will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website. Get Started
5. Get the Plumbing Right: Foundations of Conversion Optimization
Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers. This post will teach you how. Get Started
6. Build Audience Connections with Content Marketing
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
7. Find Customers with Paid Channel Advertising
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This post walks through the basics of how. Get Started
8. Amplify 1:1 Connections with Email Marketing
Email marketing has a bad rap. Why? Because in the majority of cases, it’s spammy. When executed correctly, email marketing can be incredibly powerful. The trick is to prioritize the human-to-human connection above the sale. Balance automation with a personal touch. This post will teach you how. Get Started
9. Drive Incremental Sales Through Affiliate Marketing
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business. Get Started
10. Get Found with SEO
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Get Started
11. Get the Word Out with PR
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
12. Launch Your Social Strategy
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started
13. A Quick Note on Mobile
Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This guide will help you learn the ropes. Get Started
Posted: 14 May 2019 01:54 PM PDT
There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website.
As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority.
We have over 30 guides that will help you master link building.
General Link Building Guides
Learn the basics. This is the best place to start if you are new at building links.
Tactical Link Building Guides
Advanced Link Building Guides
Posted: 14 May 2019 10:33 AM PDT
Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below.
Threat this page as a syllabus, start at the top and work your way down.
When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with.
Digital Marketing 101
Before you start getting into the tactical stuff, get a strong foundation. The principles from these guides will improve every marketing project you pursue. Considering how fast channels and tactics change in digital marketing, the best way to stay ahead is to have a firm grounding in all the core principles. That’ll help you take advantage of tactics and new channels as they develop.
Starting a Website
Every digital marketing strategy starts with a website. These guides break down exactly how the pros build websites:
Starting a Blog
Blogging is a huge component of digital marketing. We’ve used blogging to drive millions of visitors be month, build email lists of 700,000 people, and get 8,000 leads/month for a B2B SaaS business. Nothing scales and has the profitably like blogging.
E-commerce is a game all its own and can be a fantastic business. All of our best tips are here:
Content Creation and Content Marketing
Blog posts aren’t the only way to build traffic and audiences, there’s so many types of content it’s hard to keep track. While it sems overwhelming at first, that also means there’s tons of options. And where there’s options, there’s opportunity.
Advanced Digital Marketing
After you spend some time wrapping your head around everything outlined above, it’s time to start digging into more advanced digital marketing topics.
Growth hacking might be our favorite discipline within digital marketing, it generates growth using points of high leverage. So you end up getting an enormous impact with relatively little effort.
SEO is definitely not dead. It’s as big as ever and can drive an endless stream of traffic. But it has gotten a lot more competitive than it used to be. All of our pro tips are here:
To build a brand, social media needs to a core part of your marketing strategy. The audiences are just massive. Don’t let this opportunity slip by:
No channel has the immediate impact like email marketing. Whenever I’m trying to come up with a way to get a ton of people to act right away, we go straight to our email list. Once you’ve built one, it’s an absolute goldmine.
What if you could double the number of new customers per month with the same amount of marketing budget? That would completely change your business.
Conversion optimization has that power, it grows your revenue with the same amount of traffic.
Go through these guides and you’ll know more about digital marketing than 99% of the people you are competing with.
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