Menu

Refactual

We publish EVERYTHING sent to publish@refactual.com

The Beginners Guide to Online Marketing – Quick Sprout

The Beginners Guide to Online Marketing – Quick Sprout


The Beginners Guide to Online Marketing

Posted: 14 May 2019 08:03 PM PDT

The most extensive and comprehensive introduction to online marketing that you’ll find anywhere.

  • Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
  • Who This Guide Is for? We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy.
  • How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

1. Be Laser Focused on Your Customers

Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started

2. Build Your Marketing Framework

Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the days of shallow branding. Leverage metrics to build a solid revenue stream. Get Started

3. Develop Your Brand’s Story

When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. This guide will walk you through the mechanics of cultivating your company’s story. Get Started

4. Get ‘Em to Your Site: Foundations of Traffic Acquisition

You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. This post will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website. Get Started

5. Get the Plumbing Right: Foundations of Conversion Optimization

Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers. This post will teach you how. Get Started

6. Build Audience Connections with Content Marketing

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started

7. Find Customers with Paid Channel Advertising

Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This post walks through the basics of how. Get Started

8. Amplify 1:1 Connections with Email Marketing

Email marketing has a bad rap. Why? Because in the majority of cases, it’s spammy. When executed correctly, email marketing can be incredibly powerful. The trick is to prioritize the human-to-human connection above the sale. Balance automation with a personal touch. This post will teach you how. Get Started

9. Drive Incremental Sales Through Affiliate Marketing

It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business. Get Started

10. Get Found with SEO

Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Get Started

11. Get the Word Out with PR

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started

12. Launch Your Social Strategy

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started

13. A Quick Note on Mobile

Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This guide will help you learn the ropes. Get Started

Link Building

Posted: 14 May 2019 01:54 PM PDT

There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website.

As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority.

We have over 30 guides that will help you master link building.

General Link Building Guides

Learn the basics. This is the best place to start if you are new at building links.

How Many Links Should You Build to Your Website?

A Step by Step Guide to Modern Broken Link Building

How to Create a Link-Building Strategy from Scratch

What Is a “Good Link Profile” and How Do You Get One?

7 Link Building Mistakes You Ought to Avoid

7 Ways to Make Your Brand and Content More Likable

How to Combine PR with SEO for the Biggest Success

Types of Content That Attract The Most Backlinks

The Quest For The Perfect Link

A New Era of Link Building

Outreach Guides

The Link Builder’s Guide to Email Outreach

7 Reasons Your Outreach Emails Aren’t Getting Responses and How to Fix That

Tactical Link Building Guides

The Guide to Link Building Techniques

4 Ways to Boost the Conversion Rates of Your Link Building

How to Leverage Link Blending and Stage 2 Link Building to Maximize Your Rankings

7 Lessons Learned from Publishing 300 Guest Posts

Relationship-Based Link Building Guide

Advanced ScrapeBox Link Building Guide

.Edu and .Gov Link Building Guide

Submission Backlinks Guide

Grey Hat Link Building Guide

A Guide to Turning Images Into Links

Advanced Link Building Guides

How to Get Backlinks: The Complete Guide

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

The Ultimate Guide to Content Link Building

How I Built 826 Backlinks to a Single Article in 8 Weeks

Here’s the Process to Help You Consistently Build 7 Backlinks a Week

The Ultimate Guide to Guest Posting in 2019

Quick Sprout University

Posted: 14 May 2019 10:33 AM PDT

Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below.

Threat this page as a syllabus, start at the top and work your way down.

When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with.

Digital Marketing 101

Before you start getting into the tactical stuff, get a strong foundation. The principles from these guides will improve every marketing project you pursue. Considering how fast channels and tactics change in digital marketing, the best way to stay ahead is to have a firm grounding in all the core principles. That’ll help you take advantage of tactics and new channels as they develop.

Beginners Guide to Online Marketing

How to Write a Great Value Proposition

How to Become a Marketer Who Thinks Strategically

How to Use Surveys to Hook More Customers

28 Business-Boosting Marketing Activities You Can Do in 1 Hour or Less

Why Most Marketing Campaigns Fail Within 3 Months

22 Unconventional Marketing Tactics that Always Work

26 Marketing Tools for Non-Tech-Savvy Marketers

7 Simple Things You Can Do To Fix Your Marketing

Marketing Framework Guide

8 Marketing Ideas to Grow Your Start Up to Mythic Proportions

How to Become a Marketer Who’s Obsessed with Metrics

16 Most Costly Marketing Mistakes I’ve Ever Made

25 Ways To Increase Website Traffic

The Step-by-Step Guide to Building an Audience Before Your Business Launches

A Step-by-Step Guide to Generating Clients by Writing Case Studies

The Most Effective Ways to Generate Leads for Your Business

The Top 9 Marketing Trends

The Power Of Emotional Marketing

The Ultimate B2B Marketing Guide

How to Tell Your Brand’s Story

Customer Acquisition Strategies That Won’t Break the Bank

A Step-by-Step Guide to Creating Reader Personas

—> See All Digital Marketing Guides

Starting a Website

Every digital marketing strategy starts with a website. These guides break down exactly how the pros build websites:

How to Create a Website in 120 Minutes

How to Plan Out Your New Website

The 5 Best Website Builders

The 5 Best Domain Registrars

The Best Web Hosting Companies

7 Reasons Why You Do NOT Need to Hire a Website Designer

The 22 Key Elements of a High Quality Website

Website Speed

Website Usability

Website Security

Website Mobile Friendliness

—> See All Website Building Guides

Starting a Blog

Blogging is a huge component of digital marketing. We’ve used blogging to drive millions of visitors be month, build email lists of 700,000 people, and get 8,000 leads/month for a B2B SaaS business. Nothing scales and has the profitably like blogging.

How to Start a Blog

Best Blogging Platforms / Blog Sites

Best WordPress Themes for Blogs

Blog Design

11 Things I Wish I Knew Before I Started My First Blog

The Top 12 Tips for Running a Successful Video Blog

10 Lessons Seth Godin Can Teach You About Blogging

100 Lessons Learned from 10 Years of Blogging

—> See All Blogging Guides

E-commerce

E-commerce is a game all its own and can be a fantastic business. All of our best tips are here:

Best Ecommerce Platforms

How to Start an Online Store

How to Create an Ecommerce Website

WordPress Ecommerce

How to Transfer Your Website to Shopify

Best Ecommerce WordPress Themes

Best Ecommerce Website Builder

Checkout Process Design

Ecommerce Color Schemes

How to Create a Trust Seal On Checkout Page

—> See All E-commerce Guides

Content Creation and Content Marketing

Blog posts aren’t the only way to build traffic and audiences, there’s so many types of content it’s hard to keep track. While it sems overwhelming at first, that also means there’s tons of options. And where there’s options, there’s opportunity.

How to Write 5 or More Articles a Week and Not Burn Out

How to Create a Popular Infographic

Does Infographic Marketing Still Work? A Data Driven Answer

8 Tactics to Increase Sales with Video Content

The Ultimate Guide to Creating Visually Appealing Content

9 Tips to Create Highly Engaging Content

10 Tips To Help You Find Interesting Topics in Minutes

7 Ways to Find Better Content Ideas

How to Do Curated Content RIGHT: A Step-by-Step Guide

How to Create Content More Efficiently with Curation

A Guide to Writing a Compelling Article Introduction

A Guide to Producing a 3,000-Word Article on Any Topic

A Guide on How To Create a Guide That’ll Drive 360k Visitors

—> See All Content Guides

Advanced Digital Marketing

After you spend some time wrapping your head around everything outlined above, it’s time to start digging into more advanced digital marketing topics.

Growth Hacking

Growth hacking might be our favorite discipline within digital marketing, it generates growth using points of high leverage. So you end up getting an enormous impact with relatively little effort.

Definitive Guide to Growth Hacking

11 Growth-Hacking Strategies That Require Zero Technical Skills

The Growth Hacking Process to Supercharge Your Revenue

Pull Strategies for Getting More Visitors

Push Strategies for Getting More Visitors

How to Activate Users

How to Get Fans Creating and Sharing Content for You

9 Tactics to Fix Your User Retention

Viral Hacking to Get Hyper-growth

SEO

SEO is definitely not dead. It’s as big as ever and can drive an endless stream of traffic. But it has gotten a lot more competitive than it used to be. All of our pro tips are here:

The Secret to Learning SEO

How Google Works

The Beginner’s Guide to Technical SEO

A Step-by-Step Guide to Dominating Any Keyword You Choose

How to Create Content That Drives Lots of Organic Traffic

Quantify Your Results: The 14 Most Important SEO Metrics

How to Score Your Website’s SEO in 10 Minutes or Less

How to Get Backlinks: The Complete Guide

The Link Builder’s Guide to Email Outreach

How Many Links Should You Build to Your Website?

The Ultimate Guide to Content Link Building

—> See All SEO Guides

Social Media

To build a brand, social media needs to a core part of your marketing strategy. The audiences are just massive. Don’t let this opportunity slip by:

Stop Guessing: Here’s a Social Media Strategy That Works

7 Social Media Mistakes That Can Keep Your Content from Going Viral

7 Strategies That’ll Actually Drive You More Social Media Traffic

Top 11 Social Media Tips

21 Social Media Post Ideas

How to Build a Social Media Marketing Funnel

How to Effectively Market Your Small Business on Social Media

6 Steps to Create a Bare Bones and Profitable Social Media Plan

How to Generate Leads with Social Media

11 Ways to Make a Living on Social Media Without Selling a Single Product

Top 10 Social Media Trends

Which Social Media Platforms Are Best Suited for Your Business?

The Real Reasons Your Social Media Marketing Has Bombed

8 Ways to Get More Social Shares Without Annoying Readers

—> See All Social Media Guides

Email Marketing

No channel has the immediate impact like email marketing. Whenever I’m trying to come up with a way to get a ton of people to act right away, we go straight to our email list. Once you’ve built one, it’s an absolute goldmine.

How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)

Best Email Marketing Services

How to Write Emails Your Subscribers Can’t Wait to Open

How to Stop Your Emails from Being Marked as Spam

5 Simple Ways to Increase Your Email Deliverability Rates

5 Reasons Why You Can’t Make Your Email Marketing Work (and How To Fix It)

Amplify 1-on-1 Connections with Email Marketing

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

How to Create an Actionable Drip Campaign

A Step-by-Step Guide to Creating an Autoresponder That Subscribers Can’t Wait to Open

How to Squeeze Revenue from Confirmation Emails

—> See All Email Marketing Guides

Conversion Optimization

What if you could double the number of new customers per month with the same amount of marketing budget? That would completely change your business.

Conversion optimization has that power, it grows your revenue with the same amount of traffic.

Beginners Guide to Conversion Optimization

How To Double Your Conversions in 30 Days

How to Create a Customer Journey Map That Converts

How to Develop a Customer Persona That Improves Conversion Rates

Beginner’s Guide to Customer Conversion Funnel

Conversion Funnels and User Flows

What Spending $252,000 On Conversion Rate Optimization Taught Me

—> See All Conversion Optimization Guides

Go through these guides and you’ll know more about digital marketing than 99% of the people you are competing with.

Leave a Reply