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The future of search- capture the hearts and minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm.

Read this report to learn how brands can capture the hearts and minds of Generation Z. You will uncover:

  • Survey results – with key stats and facts on what makes Gen Z tick when it comes to search, ads, and their preferred brands.
  • Exclusive data – on how advertisers are responding to Gen Z audiences with more visual advertising.
  • Case study – on how advertisers are targeting Gen Z with ads that signal new trends in search.

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