A series featuring Webby Winners making work on Instagram
This year’s Webby Winners (our international sister) feature no shortage of inspiring projects. And among the most inspiring, innovative and creative are projects that were created specifically for Instagram.
That’s why The Webbys is celebrating them in a new interview series: Webby x Instagram All-Stars, in partnership with Instagram for Business. The series explores their strategies, and how Instagram has helped their brand execute creative and exciting ideas.
First up is Mother New York for “New York Public Library Insta Novels,” (inaugural winner in Best Use of Stories). Learn from the Mother team about bringing classic novels to life on Instagram Stories—and stay tuned for Q&As with BBDO New York, Burberry, CLINIQUE and Saatchi & Saatchi.
When The New York Public Library wanted to help more Instagram users read classic literature, advertising agency Mother New York had the perfect idea: “New York Public Library Insta Novels.” Using eye-catching animation and sound design, the inaugural Webby winner for Best Use of Stories brought timeless novels to life on Instagram Stories. Read about the project.