Are you looking for a powerful SEO writing tip that can propel a non-performing page into a click-through powerhouse?
Are you looking for a smart SEO edge, especially if you’re competing against a large site?
Here’s a smart SEO writing tip for you — and it’s truly a back-to-basics one.
Are you ready?
Here you go.
Write conversion-focused, optimized page Titles.
(If you’re wondering, “Heather, what’s a Title?” check out this article. It explains why Titles are crucial for search positions — and why they’re also important for getting sweet, sweet clickthroughs off Google’s search results page.)
Why am I bringing up this very basic SEO writing tip?
Because many companies — even large brands — don’t do this well.
Why? Because they don’t realize page Titles are so important. Or, they forget. Or, they push Title creation to IT, who creates Titles like:
XYZ Clothing | Women’s Clothes | Men’s Clothes | Kids Clothes
(Yeah, that wouldn’t compel me to click through — how about you?)
Or, sometimes, they believe the old SEO myth that Titles aren’t important.
This myth is so widespread that Google’s Gary Illyes had to remind folks that proper Titles help sites “a lot.” (You should check out the Search Engine Journal link for the GIF alone. It’s classic.)
Sure, you and I know Titles are important. But, our boss — or our prospects — may have no idea.
That means they have a huge SEO opportunity…and they don’t know it.
So, what can you do now?
Take a hard look at your website’s Titles. An easy way to do this is by typing site:yourdomainname into Google (for instance, site:seocopywriting.com.)
– Do your Titles contain keyphrases (or related words/synonyms?)
– Where does the company name appear? Many experts (including me) typically recommend that the company name appear at the end of the Title.
– What do your Titles look like? Are they a list of keyphrases? Are they compelling sentences?
– How do they compare with other, competing Titles?
(And, most importantly…)
– Do the Titles make you want to click through and learn more?
I’m following this process for my own site. I’ve mentioned before that I’m combing through ALL of my pages and making tiny revisions. Title-tweaking is my #1 task.
For instance, some of my Titles were too long, so I tightened them up and made them more clear. Or sometimes, I came up with a snappier way to say something. Either way, my hope is the little tweaks will make a big difference.
Did your site fail the Title test? It happens. A lot.
The good news is, an incredible SEO opportunity is waiting for you to reach out and grab it! Tweaking your Titles (and possibly revising/optimizing the page content) could make an immediate impact.
Plus, if you’re a freelancer, this is an easy way you can help your prospects. Especially if they’ve created smart, authoritative content that just happens to have crappy Titles.
It happens. A lot.
So, before you debate the merits of a new platform or plan another long-form blog post that will take a month to write…
…Take a quick peek at your Titles and see if they need tweaking. Sometimes, leveraging low-hanging fruit drives bigger returns than a huge campaign (and is easier to implement, too!)
What do you think?
How are your Titles…really? (It’s OK. I won’t tell anyone.) Could this be a cool writing opportunity for you? Hit “reply” and let me know!
Here’s a question for you…
Since coming back from my digital detox, I’ve been obsessed with learning how to take more time off — while getting more (profitable) work done in less time. Not in the annoying “schedule every second of your day” way. More in the “here’s how to figure out what’s fun for you — and here’s how to efficiently plan work and responsibilities around the fun stuff.”
Is this something you’re thinking about, too? Would a webinar work? I’m still experimenting with a few ideas, and I’d love to help other people. After all, taking a month off was pretty cool.
Interested? Hit “reply” and let me know.
Have a fantastic week!
Here’s hoping the Google-gods smile favorably upon your site. Talk to you next week!
Thanks for reading!