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The Top Advertisers In May Were…

Podcasting Is The Next Big Thing, More Mainstream Coverage For Podcasting

 
 
Wednesday 06-19-2019

 
 
 

 
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/02/Ziprecruiter-e1550575073750.jpg 300w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/02/Ziprecruiter-65×65.jpg 65w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/02/Ziprecruiter-420×420.jpg 420w” sizes=”(max-width: 150px) 100vw, 150px”>According to Magellan, which identified 1,476 brands or products on the Top 2,000 podcasts, ZipRecruiter, GEICO and BetterHelp were the top three advertisers. New to the list this month were Harry’s Razors and Postmates. Here’s the full list…
 
 
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/06/Capture-e1560940334881.jpg 300w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/06/Capture-418×420.jpg 418w” sizes=”(max-width: 150px) 100vw, 150px”>That’s according to Spotify’s Chief Content Officer Dawn Ostroff who was discussing the arrival of The Obama’s in an interview in The Hollywood Reporter. Here’s more…
podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/Rob_Greenlee_Home_Office_Studio-2-12-18-18-2-65×65.jpg 65w” sizes=”(max-width: 150px) 100vw, 150px”>This time from The Philadelphia Inquirer which asks the question, “Should Your Business Have a Podcast?” They answer …Quite Possibly! The paper has quotes our friend Steve Lubetkin. Check out the story HERE.
 
 
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/03/podcoin-logo-square-rounded-2-e1551871650335.png 300w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/03/podcoin-logo-square-rounded-2-65×65.png 65w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/03/podcoin-logo-square-rounded-2-420×420.png 420w” sizes=”(max-width: 150px) 100vw, 150px”>Six hundred new podcasts launch every day. You need to break through, and you need to do it for free. Here are three simple strategies to spike your listening minutes that won’t cost you a dime. CLICK HERE FOR ALL THE DETAILS
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/06/1865-logo.jpg 300w” sizes=”(max-width: 150px) 100vw, 150px”>Lincoln is dead and his assassin must be caught. At the same time, Edwin Stanton has to fight to keep Lincoln’s liberal agenda alive. The year 1865 is brought to life in this podcast from Wondery.
 
 
podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-e1543772868976.jpg 300w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-768×768.jpg 768w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-1024×1024.jpg 1024w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-65×65.jpg 65w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-696×696.jpg 696w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-1068×1068.jpg 1068w, podcastbusinessjournal.com/wp-content/uploads/sites/5/2018/12/PODCAST-JOURNAL-SPOTLIGHT-2-420×420.jpg 420w” sizes=”(max-width: 150px) 100vw, 150px”>BECAUSE WE WANT TO PUT THE PBJ SPOTLIGHT ON YOU! Do you believe you have a unique story to tell? Are you great at storytelling? We want to put you in The PBJ Spotlight.
And quite a marketing idea. Current, a bank, is launching the Terms & Conditions podcast. It’s a guy reading the overdraft terms and conditions from big banks. That’s it. Current does not charge overdraft fees. The first three episodes criticize Wells Fargo, Bank of America, and JPMorgan Chase.
 
 
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/06/Brad-Mielke-and-James-Goldston-2019.jpg 300w” sizes=”(max-width: 150px) 100vw, 150px”>ABC News President James Goldston explained. “ABC News Radio has been awarded the Murrow for Excellence in Innovation for our flagship podcast, Start Here, which is a first for us.
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/06/Murrow-Awards-logo.jpg 300w” sizes=”(max-width: 150px) 100vw, 150px”>The New Yorker Radio Hour radio show and podcast — produced through a partnership between WNYC Studios and The New Yorker — has won a 2019 National Murrow Award in the Network Radio category.
podcastbusinessjournal.com/wp-content/uploads/sites/5/2019/04/Nielsen-1-65×65.jpg 65w” sizes=”(max-width: 150px) 100vw, 150px”>According to the ratings firm Nieslen, Washington DC is the number one market for podcast listening. Nielsen Audio’s Portable People Meter measurement service collected data in the 48 largest radio markets. Seattle was #2 followed by Salt Lake. Here are the top ten markets according to Nielsen.
 
 

 
 
 

 
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