Good morning, Refactual, have you seen a lift from UGC?
Google Shopping advertisers in the U.S. are now eligible to show user-generated photos alongside their product reviews. It’s rolling out now and open to advertisers who are working with one of the reviews partners currently in the program: Yotpo, PowerReviews, Bazaarvoice and Influenster. It’s too early to know what kind of impact the photos will have on click-through and conversion rates, but UGC can give that signal of authenticity that professional shots just can’t.
Bing is testing a new UX for recipes that is pretty slick and worth checking out from an experience and design standpoint even if you don’t run a recipe site. A streamlined carousel features three recipes and options to filter related recipes by total prep and cooking time and by specific nutrition criteria. The recipe comparison tool for up to four recipes is still available once you select a filter. If your site does feature recipes, you may already be on top of all the recipe-related schema, but Bing’s recipe filters and comparison tool are reminders to make sure you’re taking advantage of all supported markup.
Barry Schwartz stopped by the Path Interactive offices in NYC last week to chat with Search Engine Land author and SMX speaker Lily Ray about working with sites that have been hit by a search algorithm update. Watch Barry and Lily’s conversation, which is part of his new video interview series.
Are your campaigns routinely limited by budget? Read on for a Pro Tip on accelerated versus standard ad delivery settings.