Good morning Refactual, how about some content marketing inspiration to kick off the week?
If you’re struggling to get your content marketing efforts to resonate, you might gain some ideas from the in-house SEO team at vacation rental search engine HomeToGo, which has more than 17 million vacation rental listings. The company takes a localized approach to developing resourceful content that resonates with both its target customers and journalists.
In its Search Engine Land award-winning Ski Price Index campaign, which ranked top European and North American ski destination by price, the team tailored plans for nine different markets. To Dominik Schwarz, chief inbound officer at HomeToGo, understanding the unique aspects and networks of each market has been key to the company’s SEO success.
“We are an international team of native level speakers who create personal networks of local journalists and travel professionals,” Schwarz said, highlighting the priority that HomeToGo places on localization and outreach. “In my opinion, there is nothing better than doing highly targeted outreach to a group that is interested in our content. You need to stay in touch with your network, keep a finger on the pulse to figure out who will be interested in which topic at what time.”
If you manage multiple locations, you’ll be glad to hear that Google My Business has now made it possible to see all of your reviews in one view for bulk review management. No more having to navigate to each individual location listing in GMB to read, follow up and report on reviews.
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