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How to choose the right customer data platform

Digital Marketing Depot

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What are CDPs and DMPs? How are they different? Can they work together? And why might I need one?

In this latest white paper from Lytics “CDPs and DMPs: Demystifying Data Management for Marketers”, you’ll learn:

  • What CDPs and DMPs really are and how they’re different
  • The unique value of each technology
  • The difference between first- and third-party data
  • Why 82% of marketers question the reliability of third-party data—and why we think sometimes it can be valuable anyway
  • How CDPs and DMPs handle data privacy
  • How to figure out which technology (or combination of technologies) is right for your business

download now

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