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🔍 Maximize conversion value is here

Good morning Refactual, another ratchet down the list for manual bidding.

Google’s list of smart bidding strategies keeps on growing. You’ll now find maximize conversion value available in your search campaigns. It was among the announcements around smart bidding from Google Marketing Live in May. The strategy optimizes bids at the time of auction based on historical campaign data and the searcher’s contextual signals to try to, yes, maximize the conversion value and spend your budget. If you test it in a campaign that isn’t currently spending its daily budget, Google will (helpfully) give you the option to lower it or set a target ROAS right within the Bidding window. 

If you’re into local SEO, you may already be familiar with Greg Gifford from Wikimotive. He’s been working in local and automotive SEO for ages and is an active community sharer of knowledge. In a conversation with Barry Schwartz, Greg discussed the big opportunities he sees for local businesses in Google Posts and Google Q&A. Watch the full video here

You can now see whether traffic comes to your site from Google Image’s “Swipe to Visit” feature in Search Console by selecting “AMP on Image Result” from the Performance report. 

Read on for a Soapbox on algorithm update hoopla, Search Shorts and much more.

Ginny Marvin



Every algorithm update needs love

Every update Google rolls out needs to be discussed on some level. Every update impacts any number of sites bringing with them real consequences that impact a site’s bottom line. The amount of attention due to a Google update should be relative to its overall impact. When it comes down to it, that’s all I’m advocating here. 

The notion of ascribing potency to an update simply because of its status or labeling just doesn’t make good sense to me. I think we’d do well to make sure we don’t get caught up in the hoopla of Google’s confirmation to the detriment of seeing an unconfirmed update for what is, highly impactful. The result of doing so will be greater industry attention on more updates with more ideas and insights being sprinkled across the SEO industry!

– Mordy Oberstein, CMO at Rank Ranger


Don’t miss today’s webinar! AI and Digital Paid Media: Are PPC Managers Being Replaced?

Sponsored by Adzooma

Gone are the days when a PPC Manager could only focus on Google and Bing search ads. In today’s complex paid media landscape, you’ve got to manage and optimize multiple search engine, display and paid social channels. Many tools now feature artificial intelligence to make paid advertising faster and more effective…. but does it? Is AI an opportunity or a threat? Join our paid media experts as we answer these questions and more.

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Search Shorts

Bing Webmaster Tools login issues resolved…

Bing Webmaster Tools fix. The other day, many were unable to login to Bing Webmaster Tools. That has now been resolved.

DA & PA. Google’s John Mueller said it again: Moz metrics like DA & PA have absolutely no effect at Google. They don’t use them at all.

Manage listings. Ben Fisher clarifies that the “manage this listing” feature in Google My Business doesn’t need to be used by chains of businesses.

What we’re reading

We’ve curated our picks from across the web so you can retire your feed reader

6 Content and Domain Migrations Happening in the UK Right Now – SISTRIX

“Lite” but packs a punch: Google Go comes to Android everywhere – Google Blog

Does Using Unicode Help Click-Through-Rate? – Sterling Sky Inc

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results – Moz

Google Adds Delivery Icons To Local Pack (Fork & Knife) – Search Engine Roundtable

Google Lens may soon power reverse image searches in Chrome – XDA Developers

How Google’s Entity Understanding Has Advanced [Case Study] – RankRanger

How to Deal With a Negative Review Attack – SEM Rush

Moz Expands Executive Team With Three VPs – Business Wire

Smart Speaker Adoption in Italy Hits Double Digits in Online Panel with Amazon Echo Edging 

Out Google Home – Voicebot

Why Google’s Knowledge Graph suffers from Human Bias – Dixon Jones


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Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

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