Good morning Refactual, another ratchet down the list for manual bidding.
Google’s list of smart bidding strategies keeps on growing. You’ll now find maximize conversion value available in your search campaigns. It was among the announcements around smart bidding from Google Marketing Live in May. The strategy optimizes bids at the time of auction based on historical campaign data and the searcher’s contextual signals to try to, yes, maximize the conversion value and spend your budget. If you test it in a campaign that isn’t currently spending its daily budget, Google will (helpfully) give you the option to lower it or set a target ROAS right within the Bidding window.
If you’re into local SEO, you may already be familiar with Greg Gifford from Wikimotive. He’s been working in local and automotive SEO for ages and is an active community sharer of knowledge. In a conversation with Barry Schwartz, Greg discussed the big opportunities he sees for local businesses in Google Posts and Google Q&A. Watch the full video here.
You can now see whether traffic comes to your site from Google Image’s “Swipe to Visit” feature in Search Console by selecting “AMP on Image Result” from the Performance report.
Read on for a Soapbox on algorithm update hoopla, Search Shorts and much more.