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Stop Leading by Example


I’m going to say something that will probably contradict everything you’ve ever heard about being a leader…

Don’t ever lead by example.

I bet your thinking, “what the heck, Alex? What do you mean don’t lead by example?”

That’s the same reaction I got when I said this at my friend Giovanni’s event, Archangel.

While we were masterminding together at our tables, Gio shouted across the room and asked me what I thought about entrepreneurs leading by example.

This is what I said – Entrepreneurs should never lead by example. Disavow any thought of leading by example. It’s one of the worst strategies we can use as an entrepreneur.

As you can imagine, I had a lot of heads turn so I had to explain myself…

The thing is, you don’t want to lead by example. If you do, your team will start showing up and acting just like you.

You can be an inspiration to your team as to what a leader looks like, but you don’t want them to mimic everything you do. Can you imagine an entire group of people exactly like you? It would be a disaster. I cringe at the thought of my team acting just like me…yikes.

So instead, you want to lead by process and structure. Here’s why – you want your team to achieve what they are expected of in their positions and be themselves, right?

Well, if they are following you and doing what you’re doing…they will be another version of you and not themselves.

And that’s the last thing you want on a team.

Here’s the other issue. Leading by example is one of the biggest traps we can fall into. When we take on the mantle of leading by example, it makes us solely responsible for what’s going on in the business. It’s also just not enough.

It’s a good start but here’s the problem. Far too many entrepreneurs look at that as “the speed of the boss is the speed of the team.” Which really translates to, the speed you – as the leader – offload and change your behavior is the speed at which your team will modify and grow.

You can be an example, but your team can’t succeed just by looking at you as an example. You need a clear process and structure in your business that leads the organization. Every member of your team needs clear outcomes, measurements for perspective, and clear accountability. With these in place, your team is guaranteed to succeed.

Don’t lead by example. Lead by process, structure, and clarity. Because when you do, it gives your team the ability to win.

If you’re ready to start leading your team through process and structure and to become the CEO you know you should be – stop waiting and let my team and I help you.

Go to, get some kick-ass freebies, and schedule a call with us.

We can’t wait to hear from you,


P.S. When you’re ready, here are a few ways my team and I can help scale your business:

1. Grab a free copy of my book: The Entrepreneurial Personality Type.

This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality.

2. Join Momentum Masterclass.

In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop.

3. Join our Billionaire Code Facebook Group.

Come hang out in our Facebook group of over 2,000+ members where we regularly share about team building and company growth.

4. Subscribe to the Momentum Podcast.

The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world.

5. Join one of our programs and work with me and my team.

If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to and we’ll send over some details to get you started.


CHARFEN 12400 W Hwy 71 Ste 350-330 Austin, Texas 78738 United States (800) 482-0335


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