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[The Check-In Podcast] Writing Like Your Customers Talk


Hi there,

Do you ever read your own content (your blogs, emails, website, etc.) and cringe a little or think, “Who would read this?”

Well then, it’s time to make a change!

On this episode of The Check-In podcast, I’m back on the show to offer my tips for writing more interesting content.

Over the last couple of years I’ve tried to connect more to you — yeah you — through creating more interesting and relatable content, and I’ve seen some pretty awesome results.

Writing Like Your Customers Talk

Here’s the punchline: Be a human and write for real people.

Be genuine, tell stories, and write to a 3rd-grade level. Seriously. If you’d like to see engagement, shares, and sales increase, then take a look at the content you’re creating and ask yourself if you’re writing like your customers talk. 

Resource mentioned


Michael and The Receptionist Team

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