Good morning Refactual, local businesses have a new advertising option.
The hyperlocal social network Nextdoor has been steadily building out its ad offerings. The latest addition, called Local Deals, marks the first broad-based self-serve ad offering for SMBs on the site. Local Deals ads on Nextdoor can be set to target a radius around the business location. Unlike most platforms, there is no ad auction. Pricing is fixed based on the number of neighborhoods targeted and their population density. Nextdoor also recently started putting sponsored listings in search results. It’s going to be a very interesting platform to watch.
Barry Schwartz sat down with Britney Muller, Moz’s senior SEO scientist, a few weeks ago to chat about featured snippets, their potential impact on click-through rates and how they vary across industries and verticals. Check out the full interview here.
Read on for a Pro Tip from Andy Taylor on Google Shopping search partner traffic and why advertisers might want to take another look.