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🔍 Google’s making it easier to access SEO data from one place

Good morning Refactual, now you can get to your speed data…speedier.

Google started rolling out the new Speed report in Search Console early yesterday morning. Now you can get speed info right in GSC without having to go into the PageSpeed tools. 

That was the news out of Mountain View yesterday, where Search Engine Land’s Barry Schwartz joined about 200 webmasters, publishers, developers and SEOs at a Google Webmaster Conference to hear from engineers and talk search. That may fuel some of his discussions at SMX East in NYC next week. (I hope you’ll join us.)

In case you missed it last week, Google released a WordPress plugin that pulls data from Google Search Console, Google Analytics, PageSpeed Insights and AdSense into a single dashboard experience in WordPress. 

Read on for a Pro Tip on using ad sequencing to tell a story and more.

Ginny Marvin


Pro Tip

Tell your brand’s story through video ad sequencing

“Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform,” explains SMX East speaker Brooke Osmundson of NordicClick Interactive. “If your goal is to tell your brand’s story through a defined sequence of videos, make sure to place those videos in an order that makes sense for the user. I tend to start with a longer video on the first step and narrow users out based on views of the first video. From there, I tend to see more engagement throughout the rest of the video sequence.

Learn More »


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Search Shorts

Fitbit, Google Maps and recipes.

Incognito Google Maps. Google is now rolling out Google Maps incognito mode for Android users! 

Google recipe rich results bug. Danny Sullivan from Google said the company is looking into recent bugs with recipe rich results.

Fitbit data for ranking. John Mueller from Google said Google won’t be using Fitbit data to rank web pages.


SMX East is next week!

Body: Join 1,300+ search marketers November 13-14 in NYC for an unrivaled training experience, including a firehose of tactic-rich sessions covering SEO, SEM, CRO, agency operations, local search marketing for multi-location brands, analytics, mobile, video, content, tools, and more. Don’t miss your last chance to attend SMX in 2019!

Register now! »


What We’re Reading

We’ve curated our picks from across the web so you can retire your feed reader

Crawl Budget Optimisation Through Log File Analysis – Distilled

Evergreen GoogleBot Now Running Chrome 78 – Search Engine Roundtable

Google Health’s David Feinberg focus on search for doctors, consumers – CNBC

Google Search weather gets Material Theme on mobile web – 9to5Google

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has. – Moz

Here’s a ‘stache of Movember trends from Google Search – Google Blog

How to get your page recrawled – Dixon Jones

Microsoft releases new Bird’s Eye imagery in Bing Maps spanning 70 cities in the US – MSPoweruser




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