Good morning Refactual, happy Friday.
The latest version of Google Ads Editor is out with some new feature updates. It now supports Discovery campaigns — the campaign type that shows ads on Discover, Gmail and the YouTube home feed. Discovery campaigns are still in beta, so this is a sign Google is moving along with investment in them. Another update attempts to improve the UX of the right-side edit pane with the ability to condense empty fields in sections such as Custom parameters. You’ll still often find yourself scrolling past lots of irrelevant sections and fields, though.
If you’re advertising on Amazon, please take a moment to take our second-annual Amazon Advertising survey. It’ll just take 10 minutes max –and you can opt in for a drawing to win a free ticket to SMX West 2020!
If you’re a consultant or running an agency, do you charge an hourly rate? Agency pricing strategies will be a topic of discussion at SMX East next week. Read on to get an early take on Duane Brown’s thoughts regarding hourly rates in today’s Soapbox.