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🔍 Danny Sullivan on his role at Google

Good morning Refactual, do you know what Google’s Public Liaison of Search does?

“I’m here to foster two-way communication with the Search team and anyone external who has concerns,” Google’s search liaison Danny Sullivan told Barry Schwartz in an interview at Google headquarters last week. If you don’t know, Danny was Search Engine Land’s founding editor, and he covered search for 21 years. His stab at retirement was cut short after a few months when he got a call from Google’s head of search Ben Gomes about a new role with the Search team. 

“Search is really important to everybody’s lives. There’s a lot of misunderstandings, a lot of misconceptions, about how it operates,” Danny said of the appeal of the search liaison role. “There’s also things previously I had been trying to say, Wouldn’t it be good if [Google] did this [or that]. And now to be part of that process and maybe help shape some of the change, yeah, that was exciting.”

“My role isn’t to say nice things about Google….. My role is to understand what your issues are, if you have issues with Google. You don’t have to water it down … and it’s great when you can give me specific examples. I love that stuff….I go back to the Search team and say, This is something that’s come up, this is why people are really concerned. Have we thought about XYZ, etc. etc.? And it’s to get that two-way thing going,” Danny explained in part one of Barry’s two-part interview, which you can watch here

In other news, the privacy-centric search engine DuckDuckGo has joined the W3C, saying it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.”

Read on for a Pro Tip on setting up Site Kit for WordPress and more.

Ginny Marvin


Pro Tip

How to set up the Google Site Kit WordPress plugin

The new WordPress plugin allows you to easily connect Google Services like Search Console, Analytics, PageSpeed Insights, AdSense and Tag Manager in a backend dashboard. Tony Edward of Tinuiti explains the basics of setting up the plugin and offers his initial impression of the new integration (spoiler: he likes it).

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A Guide to Outsourcing SEO

Sponsored by Boostability

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Search Shorts

Unconfirmed Google update feels big

Big unconfirmed Google update. We have asked Google for a comment, but right now we are still waiting to see if this unconfirmed Google update is something Google can talk more about. It seemed big.

Careful with Google Discover. Gary Illyes from Google warned about Google Discover traffic on Twitter “I just hope people realize that this may go away overnight and they don’t build their whole business model around it.”

Debugging with site command. John Mueller of Google warns not to use the site command for debugging. Instead, use Google Search Console, he said.


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What We’re Reading

We’ve curated our picks from across the web so you can retire your feed reader

5 Things I Learned About SEO as an Intern – Seer Interactive

Brands vs Ads – SEO Book

Google Desktop Search Bar Test with “Clear” Icon, Including a (Brief) History of Tests – Brodie Clark Consulting

Google Testing Removing Reviews From Local Knowledge Panels – Search Engine Roundtable

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia – Skift

How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide – Wall Street Journal

How to Pivot Paid Search Data in Excel – PPC Hero

What Is BERT? – Whiteboard Friday – Moz




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